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Mimecast Marketing Advantage

Common barriers that prevent the potential of e-mail marketing

  • IT implementation complexities negate any real marketing benefits
  • lack of flexibility and central control of lists for assignment and exclusion
  • absence of best practice HTML email standards
  • no quick and simple method of communications
  • difficulties in understanding the response to numerous tactical messages within a single e-mail
  • deliverability and bounce-back issues
  • timing communications to fit the marketing schedule?