Doherty client adds second cruise ship to its collection

Swan Hellenic, the unique discovery cruising brand purchased by Lord Sterling in April of this year, has joined Doherty Associates’ client the All Leisure Group. Discovery Cruises Limited, a wholly owned subsidiary of All Leisure Group, owns the cruise ship Discovery. The Group has leased a second ship, Minerva, with effect from November 2007 for 6 years.

Chairman of Swan Hellenic, Lord Sterling, comments: "We have joined Roger Allard's All Leisure Group which has an established UK shore-based operation, from where it manages its own ship. We will now re-establish our cruising operation at least one year earlier than anticipated, as the former 350-berth Minerva will once again become a Swan Hellenic ship, following an extensive refurbishment prior to re-introduction in May 2008.

"Swan passengers will again be able to enjoy discovering new destinations with the Swan Hellenic team, in the company of our distinguished guest speakers and former ship's officers and crew. This will include a further exploration product for expedition cruising in Antarctica.

"Looking to the future, we are actively examining further opportunities to return to river cruising and acquiring a further appropriate vessel," he added.

Computer systems on both ships manage passenger check in and movements, maintain facilities and operate services in bars, shops and restaurants. These systems have to survive the motion of high seas, salt water and electricity spikes … and they are fully supported by Doherty Associates from our West London offices.

For more details see http://www.doherty.co.uk/discovery.shtml or for more information on Doherty IT Solutions’ support services call a member of the team on 0845 601 0596.